“I like that you can see yourself in these images, this time for me is all about new beginnings,” says Diane Von Furstenberg as she comments on her recent Spring/Summer 2012 Ad campaign. The Ad features a model sitting in a dry desert, wearing a bright floral wrap dress and white clutch. Wait a minute though, the model actually has no face? Yes you read that correctly, DVF chose a more surreal approach to her new collection by leaving a cut out circle that mirrors a clear blue sky instead of the model’s face.
Why you ask? Well maybe its DVF’s way of having women connect more to her collection, and be able to picture themselves rather than some random model (I personally like it!) This ad’s tag line “Be The Woman You Want To Be…”, seems to work well with a mirror covered face as it becomes clearer how DVF would want women to see themselves, wearing her dress, in the image. Or Maybe she is trying to break out of the fashion norms? Nobody really knows for sure, but what is certain is that her ads are inspired by the surrealists, whose work typically features elements of surprise.
Do you think it works? Would you like to see more Ads like this? Tell us what you think.
- Can you see yourself in the Spring DVF ads? (shopmylabel.com)
- Michael Bastian’s Barneys Collection, Ralph Rucci Cancels His Runway Show, DVF’s Spring Campaign, And More… (style.com)
- Diane von Furstenberg literally wants you to see yourself in her designs (myfashionlife.com)
- Now Collaborating | Diane Von Furstenberg + Current/Elliot (tmagazine.blogs.nytimes.com)